SOCIAL LIFE:
If you know a player's character name, you can also converse with them privately, in what is called whisper chat. Most of the game can be played solo, and without much socialization.

Because the game can be played solo for the most part, there are social points awarded to players for interacting with other players. Giving players a sense of accomplishment for social interaction.
Another social aspect of the game that most players don't consider, or is overlooked, is social interactions with the game's AI. In SWTOR, there are many NPCs that you have a conversation with. Some you become to dislike, and others you come to like.
This is all brought about by the social interaction players have with the AI of the game. As you progress in the game you gain companions. With companions, you can gain or lose their affections by giving them gifts, and by decisions you make within the game. This can have a positive, and a negative affect on how the companion AI views your character.
In essence, this creates a social interaction with the companion AI, and NPCs that can have social consequences, good or bad.
PURPOSE:
Star Wars the Old Republic, is a game that can be played by multiple players at the same time. These players create an avatar and populate a virtual world. Like any world that has multiple inhabitants, there is a level of socialization that goes along with it.
Players converge on this virtual world to fight for their allegiance. From the beginning of the game, players are separated into social groups; light side, dark side. From there they can join guilds, and then at the smaller levels groups or individual.
Players also develop there characters as they gain more experience with the environment and character abilities. Just like in real life, we progress with knowledge, SWTOR and other MMORPGs simulate the growth of experience and knowledge.

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